UPDATE: Watch the non-interactive Anton Corbijn-directed video for “Reflektor” below as well.
Arcade Fire are no strangers to trying new things when it comes to creating music videos, and just as they did with “Neon Bible” and “Wilderness Down”, their new video for “Reflektor” is an amazing interactive experience.
Take your pretty little selves over to justareflektor.com and with your mouse, your phone, or your tablet you can control the effects in the video yourself. After the song itself leaked over the weekend, there’s been a whole slew of stories about the band and their album. They will perform on the new season of SNL on September 28th, and below is the not only a trailer for the new video, but a behind the scenes of it, as well as the reported album art.